The more buyable your brand is, the more sale you can incur.
The buyability score of your brand indicates the availability of products on merchants, ratings, pricing and discounts across the price bands.
To get a glimpse of how the leaderboard looks like and what digital elements it covers click here
Buyability
Shopalyst BKG leaderboard calculates the buyability score of your brand based on the 3 elements listed below
I. OnShelf Availability: The brand's product availability across merchants
II. Pricing & Discounting: The price of all products within a category is split into quartile values with min, max and median across top merchants. The discounts across products of the brands within the category are tracked across merchants
III. Ratings: The ratings across products of the brands within the category are tracked across merchants
What you see below is called the 'high-level' view of the leaderboard which shows all 4 pillars with high-level scores.
Buyability score from level 1(high level) view
The buyability scores of all products within a brand are calculated and the brand's score is derived from the product scores.
Also, the L1 view shows the month-on-month change in the score for the particular brand.
The top 3 merchants for a brand are customized for every brand basis the buyability score.
To understand how to navigate further in the Shopalyst BKG leaderboard click here
Level 2 (Detailed) view
The detailed view shows the score of the 3 elements - availability, discounts and ratings across merchants for the particular brand.
Level 3 (In-depth) view
This view is available for all the 3 elements based on which the buyability score is calculated.
To understand the On-shelf availability score in detail click here
To understand the pricing & discounting score in detail click here
To understand the rating score in detail click here
Looking for more help? Instructions to reach out to support are here.
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Want to know what all Shopalyst has under BKG, the brand knowledge graph? Click here for an overview of the Shopalyst BKG leaderboard for the first-time users