The shopper Insights app helps you understand who your customers are. This screen provides you with an overview of your Shoppers' Top Traits, Locations, Devices, Platforms, and unique users.
Our audience SDK (available natively on our shoppable landing pages) profiles every user action (visits, views, considerations, conversions) and tags users with brand shopping traits that best match the action. For example, if a user purchases organic shampoo she is automatically tagged with attributes (like category, ingredients, preferences, etc). This is passed on as event information in the audience tags and pixels that get fired to platforms like Facebook and Google. This helps brands build custom audience segments using their own first-party user data.
The information available on this screen is based on data from the last 150 days. The following clip will help you to access/navigate to your Shopper Insights data on our platform.
Looking for more help? Instructions to reach out to support are here.