In today's digital landscape, media campaigns play a critical role in building brand awareness, driving sales, and engaging customers. However, with so many channels and metrics to track, it can be challenging to determine the performance of your campaigns and understand what's working and what's not. This is where our media campaign performance dashboard helps you with detailed reporting in a single place for all your campaigns from multiple media platforms.
Instructions to access Media campaign performance are available in this article
The Summary tab provides you access to the overall performance of all your campaigns across platforms, additional metrics can be fetched by applying filters by brand/platform.
Below are some of the most important metrics that you can monitor in the summary view:
- Visibility: Total Spend, Avg CPM & Total Impressions
- Engagement: Toal Clicks, Avg CTR & Avg CPC
The Campaign Reports tab provides you with access to campaign-specific reports running across the platforms. additional metrics can be fetched by applying filters by brand/platform.
Below are some of the most important metrics that you can monitor in the summary view:
- Visibility: Total Spend, Avg CPM & Total Impressions
- Engagement: Total Clicks, Avg CTR & Avg CPC
- Sell Thru: Total Visits, Conversions & Product page views from the landing pages.
- Pacing Status: Calculated as a percentage of budget spent, and percentage of time lapsed for the campaign
Note: Sell Thru data is populated when the Shopalyst landing page is used for the campaign destination URL
Looking for more help? Instructions to reach out to the support team are here