This article provides you with the  instructions for creating Google Ads campaigns using Standard templates:


Common steps to create shopping, discovery & awareness campaigns:

  1. Open the Ads Builder app and click on "New Campaign"

  2. Choose "Shopping - Google Ads" from the available options

  3. After selecting the desired brand from the dropdown menu, click on "Setup Campaign" and provide a name for the campaign

  4. Choose the campaign dates, advertiser ID, and article type

  5. Click on "New Ad" to proceed

Shopping

Upon completing the common steps given above, proceed with the following steps


  1. To add a landing page, either enter the landing page URL under "Landing Page URL" or click on "Recommended Landing Page"

  2. To proceed, click on the "Setup Targeting" button

  3. Enter the targeting criteria and then click on "Save" to save your selections

  4. To activate the campaign, click on the "Review and Activate" button


Discovery

Upon completing the common steps given above, proceed with the following steps


  1. Enter the following information to create the ad: Ad name, Headline 1 and 2, Description 1 and 2, and Display URL

  2. To add a landing page, either enter the landing page URL under "Landing Page URL" or click on "Recommended Landing Page"

  3. To proceed, click on the "Setup Targeting" button

  4. Enter the targeting criteria and then click on "Save" to save your selections

  5. To activate the campaign, click on the "Review and Activate" button


Awareness

Upon completing the common steps given above, proceed with the following steps

  1. To add a landing page, either enter the landing page URL under "Landing Page URL" or click on "Recommended Landing Page"

  2. To proceed, click on the "Setup Targeting" button

  3. Enter the targeting criteria and then click on "Save" to save your selections

  4. To activate the campaign, click on the "Review and Activate" button




Looking for more help? Instructions to reach out to the support team are here.