The Insights Feed App is a robust solution that enables users to access compelling content and valuable market insights related to e-commerce. By analyzing the top merchant's best-selling data, this app generates engaging stories using our advanced AI model and the Brand Knowledge Graph. Users will have access to a diverse range of stories about brands on various metrics like
- Share of shelf - The share of shelf is computed across bestseller data from various merchants enabling you a surrogate view of the digital market share through the share of digital shelf.
- Share of search - The share of search for a brand for popular keywords that shoppers often use in when they are seeking solutions(Google) or shopping in e-commerce websites.
- Share of voice - The share of voice for a brand through advertising on video or social media platforms as well as on shopping sites (banner promotion).
- Buyability - This metric covers the pricing, discounts & consumer ratings and is based on how well the brands' products are priced in comparison with the peers in the category.
Here are some of the key features of the application:
Featured stories: This section showcases the articles that are curated based on the data from the Product Knowledge Graph, covering different categories. These stories are carefully selected to provide users with the most relevant and engaging content.
Machine curated stories: The app also generates stories programmatically using an AI model, utilizing best seller data from various categories. This ensures that users always have access to fresh and diverse content.
Free text search: Search bar through which the users can interact with the app by entering any keyword or phrase, and the app will generate relevant stories and trending products related to the topic searched.
Top products: The app highlights the top products across different categories, based on their popularity and relevance. This feature allows users to discover products that are trending in terms of factors like share of shelf, share of search, discounting strategy, ratings etc.
Top Brands: The app also features the top or best selling brands on a category
Share option: Any stories or featured products generated via the application can be shared to public using any of the social media platforms like LinkedIn, Facebook, WhatsApp or Twitter