We have made several updates to our platform's Meta campaign targeting capabilities to align with Meta’s latest changes and to introduce new functionality for enhanced targeting precision.
Key Updates
1. Custom Location Targeting with Geo Coordinates:
- What’s New: We have added support for custom location targeting in Meta audience setup to be used for Meta campaigns.
- Feature Overview:
- Users can now define target locations using geo-coordinates (latitude and longitude) for greater precision.
- This enhancement allows you to target specific areas more accurately, giving you more control over your campaigns' geographic reach.
2. Removal of Interest and Behaviour Exclusion Targeting:
- Overview: As part of Meta’s decision to remove support for detailed targeting exclusions, we have removed the option to exclude audiences based on interest and behaviour targeting from our platform.
- For more details on Meta’s decision, refer to their official update here.
For more information on Meta audience and campaign setup, refer the following articles: