We’re excited to announce a major enhancement to the Campaign Optimisation tool in our platform. You can now create custom rules or edit the default rules while setting up an Optimisation Definition, giving you greater control and flexibility over how campaign optimisation is executed.


What's New

  • Custom Rule Creation:
    While creating an optimisation definition, users can now define their own rules from scratch using a flexible rule builder.
  • Edit Default Rules:
    Default rules that follow our standard optimisation logic can now be modified to better align with specific campaign goals or strategies.
  • Rich Rule Builder Interface:
    • Choose from a list of available entities (campaign, insertion order, line item etc.).
    • Use facts, which include both key performance metrics and campaign related attributes, to define your conditions.
    • Select from a curated list of outcomes tailored to common optimisation use cases, for quick and relevant rule creation.


Getting Started

  1. Go to the Automation -> Campaign Optimisation page.
  2. Create or edit an Optimisation Definition.
  3. Use the rule builder to create your own rules or modify existing ones.
  4. Save the definition and use it for future optimisation requests.


To know more about rule based campaign optimisation, refer the following articles: