We are excited to announce the launch of a new way of creating campaigns using Shopalyst Automation on Discovery Commerce Cloud called Quick Commerce Campaigns Automation. This feature is designed to help advertisers effectively reach customers on quick commerce platforms with highly localised and relevant messaging.
Key Highlights
- Localised Landing Pages: Our landing pages now display pricing and availability relevant to the user’s delivery area, helping drive better conversions and a more personalised shopping experience.
- Meta Integration: Quick Commerce Campaigns are currently supported via Meta Ads allowing advertisers to leverage Meta’s reach while delivering highly localized product and pricing information.
- Targeting by Location and Product Sets: Advertisers can provide targeting zip codes and product sets to ensure that their campaigns reach the right customers with the right products.
- Bulk Upload Support: Quick commerce campaigns support has been enabled for plan uploads. Simply select “Quick Commerce” as the template type while submitting a plan upload request.
- Quick Commerce Campaign Indicator: A dedicated indicator icon is now displayed on the campaign card in the Campaigns Explore page to help easily identify Quick Commerce campaigns.
Getting Started
- Go to the Automation > Plan Uploads and click on Upload Media Plan.
- Select "Meta" as the platform and “Quick Commerce Ads” as the template type.
- Provide the target zip codes and product sets you wish to use in the input sheet in addition to other relevant details required for campaign setup.
- Upload your input sheet and submit the request to initiate the campaign setup.
- Follow the rest of the campaign publish process as usual.
Know More
To learn more about setting up and managing Quick Commerce Campaigns, refer the following articles: