What’s New
We have introduced Cumulative Reach as a new metric on the Campaign Performance page. This enhancement helps advertisers understand how campaign reach builds over time.
Key highlights
- Available only on the Campaign Performance page (not included in the overall performance dashboard).
- Displays the lifetime cumulative reach of a campaign.
- Shown as a progressive line graph, unlike other metrics that are represented as daily values
Benefits
- Track Reach growth over time: See how your campaign is expanding its audience reach day by day.
- Better context: Understand long-term impact rather than just daily fluctuations.
Getting Started
- Navigate to performance page of your desired campaign from Automation -> Explore.
- From the metric selector under Trend section, choose Cumulative Reach.
- View the graph to monitor how your campaign’s reach has grown over its lifetime.
For more details on campaign performance reporting, please refer the following guides: