What’s New
We have introduced a powerful new feature in the Audience Creation page that allows users to narrow down targeting by combining interests and behaviours more precisely.
With this enhancement, users can now create multiple targeting groups, each containing a set of interests and behaviours.
- Within a group: Targeting logic works as OR — meaning ads will reach users who match any of the interests or behaviours in that group.
- Across groups: Targeting logic works as AND — meaning ads will reach users who match at least one interest or behaviour from each group.
This provides greater flexibility and control over how audience segments are defined, helping advertisers reach more relevant users with higher precision.
Benefits
- Improved targeting accuracy: Combine multiple audience traits to reach highly specific segments.
- Enhanced campaign performance: Deliver ads to users who match multiple intent signals.
- Flexible configuration: Easily create and manage multiple interest and behaviour groups directly within the audience setup flow.
Getting Started
- Go to the Audience -> Create and select platform as Meta along with other details such as brand, audience type etc.
- Under the Detailed Targeting section, add your relevant interests or behaviours to create your first group.
- Click on Narrow Audience to start creating additional targeting groups and follow the same process.
- Add atleast one relevant interests and behaviours to each group based on your targeting strategy.
- Fill other targeting options as per your preference and proceed with audience creation followed by campaign setup.
Know more about audience creation by referring the following guides: