We have introduced support for TikTok Reach & Frequency (RnF) campaigns, enabling advertisers to plan and reserve campaigns in advance with predictable delivery.
Overview
- R&F buying allows you to lock in expected reach, impressions, and CPM before launch which is ideal for awareness-driven and brand-building initiatives.
- A real-time prediction graph will also be available on the hierarchy preview page after upload, providing upfront visibility into forecasted reach, impressions, and pacing.
Benefits
- Predictable Outcomes: Secure guaranteed reach and impressions with fixed CPM, reducing uncertainty from auction-based fluctuations.
- Better Planning for Brand Campaigns: Ensures steady and consistent exposure, well suited for product launches, seasonal bursts, or high-visibility campaigns.
- Cost and Delivery Stability: Fixed planning parameters help maintain clear budgets and avoid unpredictable spend spikes.
- Reserved Inventory: Lock in inventory ahead of time, especially during competitive periods when availability may be limited.
- Enhanced Visibility through Predictions: The real-time prediction graph offers a clear view of expected performance before publishing the campaign.
Getting Started
- On the plan upload page, select Reach and Frequency as the Buying Type.
- In the media plan input sheet, fill in only one of the following:
- Fixed Budget
- Fixed Impressions
- Fixed Reach
- Proceed with the usual campaign upload process.
- After uploading, review the real-time prediction graph by navigating to Campaign Preview -> View Reach and Frequency Predictions under each ad group to validate expectations.
- Proceed with campaign publish process.
Click here to know more about TikTok campaign setup.