This article provides you with the  instructions for creating a campaign using discovery commerce templates:

Steps to create a campaign using discovery commerce templates

  1. Open the Advertising Automation  app and click on "New Campaign"

  2. Choose a template that aligns with the type of campaign you intend to create.             
  3. We have an option of selecting different types of templates based on the requirements, example of template available are mentioned below:
    1. Run a Survey - Connect with potential customers and spark their curiosity about your offerings by using engaging survey ads
    2. Reduce CAC - Reduce Customer Acquisition Cost by targeting new audiences with a shopping friendly format leading to a dynamic storefront
    3. Increase LTV - Increase Lifetime Value of your customers by targeting existing audiences with a shopping friendly format leading to a dynamic storefront focused on maximising sales
    4. Single Retailer Commerce - Activate Discovery Commerce ads with traffic driven to specific merchant sites. Provides a choice of PDP or Cart as the destination for supported merchants.
    5. Multi Channel Commerce - Activate multi-channel Discovery Commerce Ads to simultaneously build awareness and drive e-commerce sales for your brand

  4. Select the brand from the drop-down and click next to process further/

  5. You can either select a creative from our library or add a new creative. For the latter, you have two options - video or image - and their respective specifications are outlined below.

    - Image: Supported file formats - jpeg/jpg/png/gif, Max File size- 50 MB

    - Video: Supported file format - mp4, Max File size- 50 MB

  6. Name the ad copy and click the "Next" button on the top right corner to process further.

  7. Choose the products that you would like to showcase on your discovery commerce ad.

  8. Choose the platform on which you wish to publish your campaign. Clicking on each platform will provide you with 3 different templates.


1. High Intent Audience: These are the audiences that have a high level of purchase intent and are likely to convert into customers.


Steps:

  • Click on the top right corner you will be provided with appropriate saved audiences for your Ad campaign. 
  • Save the changes and publish the ad campaign.


2. Product-aware creatives: It is designed to increase product awareness, generate interest, and drive sales


Steps:

  • Edit the Ad creative option and download the assets. 
  • Save the changes and publish the ad campaign.

 

3. Brand Commerce experience: It provides seamless and engaging experience for customers through effective landing pages, personalized shopping experiences, and integration with e-commerce platforms.


Steps:

  • You can edit the landing page option by selecting widgets that you want to show your audience.
  • Save the changes and publish the ad campaign.


9.   In the next step, choose the advertiser id, and tracking pixel, and select the                  campaign dates.


  10. Add a budget for the campaign, and name your campaign. 


  11. To publish your campaign, click on the "Create & Publish" button located on the top          right corner

   


               

12. Once the Ad campaign is saved as a draft click on the share button at the top right corner and you can preview your Discovery Commerce Ad Campaign by copying the URL.

This URL provides a secure and convenient way to share a preview of the content with clients or stakeholders.


This preview link will be secured and accessible to only the users who have access to the org/brand in the Shopalyst Advertising Automation platform

       


The preview screen allows you to review how your campaigns will be structured in the platform in which the campaign is published. This functionality provides insights into the specific layout and arrangement of ad sets, ads, and other relevant components on each platform.

You can expand and collapse different sections to explore the hierarchical structure, making it easier to understand how the campaign will be presented to the target audience on each platform. It enables you to identify any potential issues or inconsistencies in the platform structure before launching the campaign. 


               



If you wish to make changes to your existing Google Ads campaign click here. 

The platform provides an easier way to create single or multiple AdSets when publishing a campaign. While running the ad campaigns you can choose whether you want to combine the audiences from Shopalyst into a single ad set, or multiple ad sets when publishing the media campaigns. This allows advertisers to choose how to deploy the audiences for campaigns.


By publishing multiple AdSets based on audience selection, you can effectively reach and engage with diverse target groups, optimizing your Ad campaigns for better performance and outcomes.




Selection of multiple audiences in the Discovery Commerce Campaign


The template- single retailer and multi-channel offer a seamless flow for selecting multiple audiences that automatically generates individual ad sets or ad groups, corresponding to each of the audiences you've chosen. This new feature empowers you to efficiently target a diverse range of potential customers with precision and ease.




For details on the type of templates offered in Discovery commerce campaigns click here.


Looking for more help? Instructions to reach out to support are here.